I've read a handful of studies that all suggest that roughly 60% of U.S. citizens actually read the nutritional content labels and just 50% check the ingredients when food shopping for new items. This is too low, especially considering that about a third of Americans are at least 35 pounds over a healthy weight. Understanding what ingredients and the nutritional value of those ingredients is paramount in eating healthy.
Food companies don't make it easy to find out what's in their food. They uses the smallest type possible. They don't want you to know how unhealthy their product is or what unpronounceable chemicals you're eating. The powerful food lobby spends a great deal of money keeping transparency to a minimum and your focus on the front of the package where they make marketing claims that often lack oversight or don't mean what you think they mean.
The Nutrition Facts panel, which was designed and is required by the FDA, informs consumers about serving sizes and provides per serving information on calories, a variety of fats, sodium, cholesterol, carbohydrates, fiber, and protein. It also shows the serving size's percentage of said nutrient that is recommended for daily intake. Always check serving sizes to see if they are reasonable compared to what you are actually going to eat. 100 calories or 5g of fat may seem fair, but if you are going to eat seven servings, it's not a realistic measure and is misleading.
The percentages you see of fat, carbs, and proteins are relative to a 2,000 calorie diet. It does not tell the breakdown of these nutrients as a percentage of the whole item. A hotdog may show the fat content of 8g as 12% of the recommended daily value of fat intake, however, if you do the math, those 72 fat calories make up 65% of the total 110 calories. Very misleading if you don't understand what those numbers are measuring.
When looking at the actual ingredients list, the number of ingredients is often a good clue if an item is clean or not, although it' not a fool-proof method. You certainly want to eat as close to whole foods as possible, but if there are ten ingredients and they are all organic with no chemicals, it's cleaner than something with three ingredients that have preservatives or a sweetener. The ingredients are also listed in size order. The greatest quantity is listed first down to the smallest.
If I don't know a chemical or ingredient in a packaged food, I think about two things. Do I need to a PHD in chemistry to make this myself? Would I add this to my meal if I made it myself? You will probably want to avoid any ingredient you don't know, and certainly if you wouldn't add it to a home-cooked meal. Not too many people would go food shopping for TBHQ, high fructose corn syrup, or food dye yellow #5 to throw into their next pasta dish or hamburger.
I recommend completely disregarding marketing claims on the front of the package. Go directly to the Nutrition Facts panel and ingredient lists. If you are going to use label marketing claims (which have so many loopholes, they're virtually useless), I suggest using them as a starting point for further investigation. It also helps to know what claims are regulated and which aren't as well as what they actually mean. They are often misleading. Did you know there can be fat in a no-fat product? These marketing claims are not what they seem. If you're going to eat processed foods, make them as clean as possible. To do that, you have to read your food ingredient labels.
Food companies don't make it easy to find out what's in their food. They uses the smallest type possible. They don't want you to know how unhealthy their product is or what unpronounceable chemicals you're eating. The powerful food lobby spends a great deal of money keeping transparency to a minimum and your focus on the front of the package where they make marketing claims that often lack oversight or don't mean what you think they mean.
The Nutrition Facts panel, which was designed and is required by the FDA, informs consumers about serving sizes and provides per serving information on calories, a variety of fats, sodium, cholesterol, carbohydrates, fiber, and protein. It also shows the serving size's percentage of said nutrient that is recommended for daily intake. Always check serving sizes to see if they are reasonable compared to what you are actually going to eat. 100 calories or 5g of fat may seem fair, but if you are going to eat seven servings, it's not a realistic measure and is misleading.
The percentages you see of fat, carbs, and proteins are relative to a 2,000 calorie diet. It does not tell the breakdown of these nutrients as a percentage of the whole item. A hotdog may show the fat content of 8g as 12% of the recommended daily value of fat intake, however, if you do the math, those 72 fat calories make up 65% of the total 110 calories. Very misleading if you don't understand what those numbers are measuring.
When looking at the actual ingredients list, the number of ingredients is often a good clue if an item is clean or not, although it' not a fool-proof method. You certainly want to eat as close to whole foods as possible, but if there are ten ingredients and they are all organic with no chemicals, it's cleaner than something with three ingredients that have preservatives or a sweetener. The ingredients are also listed in size order. The greatest quantity is listed first down to the smallest.
If I don't know a chemical or ingredient in a packaged food, I think about two things. Do I need to a PHD in chemistry to make this myself? Would I add this to my meal if I made it myself? You will probably want to avoid any ingredient you don't know, and certainly if you wouldn't add it to a home-cooked meal. Not too many people would go food shopping for TBHQ, high fructose corn syrup, or food dye yellow #5 to throw into their next pasta dish or hamburger.
I recommend completely disregarding marketing claims on the front of the package. Go directly to the Nutrition Facts panel and ingredient lists. If you are going to use label marketing claims (which have so many loopholes, they're virtually useless), I suggest using them as a starting point for further investigation. It also helps to know what claims are regulated and which aren't as well as what they actually mean. They are often misleading. Did you know there can be fat in a no-fat product? These marketing claims are not what they seem. If you're going to eat processed foods, make them as clean as possible. To do that, you have to read your food ingredient labels.
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You can learn more at my website Food Labels or my blog at dangerous food additives
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